Metrolina Estates Luxury Home Marketing

"Charlotte's Most Innovative Marketing Firm"

• Seller-centric business model, designed exclusively for residential marketing


• Specific focus on technologies that work in today's marketplace


• Innovative, creative thinking which produces results


• Unique company-wide collaboration

Your answer to a challenging market

Metrolina Estates is a true marketing firm which directly supports the advertising & facilitation of your home's sales transaction. Contrary to the traditional model, you're not hiring a lone agent when working with Metrolina Estates. We're a coordinated group of professionals with individual specialties and you benefit from the expertise of everyone.

None of us is as good as all of us.

Our founder created this model 6 years ago, based on sound business principles that have contributed to the success of most of America largest corporations. Although this philosophy is unique in real estate, the professionals at Metrolina Estates have employed it quite successfully in this industry and we've grown to be one of the most expansive brokerages in the region. With almost 1,000 transactions which our associates have helped to sell, in 32 states, we think the idea of collaborative real estate is starting to catch on.

The future of Real Estate, Metrolina Estates

The Internet is changing real estate, for the better. While traditional real estate companies have been struggling to adapt, Metrolina Estates' model was created just as the Internet revolution was coming to real estate. We designed everything we do around the future of real estate and so we're able to take advantage of every new technology and fully implement it, sometimes years in advance of other companies.

By design, we manage a cloud network of associates without a physical real estate office. However odd this may seem; it is the future, not only of real estate but corporate America in general. Technology has already eliminated the need for expensive offices and made distance collaboration not only possible, but actually more effective than driving to a single brick & mortar location. Because we save tens of thousands on wasteful office spending, we're able to expand our advertising and create a stunning online presence which sells your home much faster than a real estate office building ever could.

This virtual office model also gives us the advantage of having specialists in every market we serve. Our associates live, not in a single geographic area, but all across the Charlotte region and even in other markets across the country as well. We're uniquely positioned to serve the needs of clients in Mooresville, just as easily and effectively as those in Fort Mill. From Belmont to Concord and of course, everyone in between; we have specialists who not only know your city and neighborhood, but they probably grew up there too.

Put simply, Metrolina Estates is designed for Today, and we're continually evolving to meet the demands of Tomorrow. We have an in-depth knowledge of what brings success in difficult markets and what it takes to increase success in good ones. Our Realtors^® are not only the most skilled in the industry, they also receive the most support from their company as well.

Metrolina Estates offers more to every client and once you've made the choice to work with us, we'll be absolutely dedicated to the successful sale of your home, every single one of us, every day until the job is complete.

 

 

Pricing Strategy

Sell for the most money possible

• Custom designed, computer pricing algorithm takes into consideration more than a dozen different variables for the most accurate results


• Bi-weekly strategy review ensures that you stay competitive in a quickly changing market


• Our Start Right^™ pricing philosophy ensures a dramatic entry into the marketplace

Our goal is your goal: Sell your home

We are not buyer-focused, and we do not "list" property. We are a true marketing firm who measures results by the number of homes "sold" on behalf of our seller-clients.

Because of high demand and our unique seller-centric focus, we do not take every listing. Pricing is the first step to success and beginning with a competitive price is not something to be ignored.

We utilize the above process to provide the industry’s most accurate pricing analysis and if you allow it, we'll use that data to ensure the sale of your home and help you reach your goals more quickly than you ever thought possible

 

 

First Impressions

You never get a second chance

• A buyer who decides to reject your home is most likely to make that decision within the first 90 seconds of entering.

Often times, the things which impact a buyer negatively are easy to fix but not always easily noticed. Beyond cleaning and decluttering, the science of staging is about setting up your home to appeal to the widest audience of buyers. And there is much that can be done which exceeds simple common sense tasks.

256 things that could repel your buyer

Metrolina Estates utilizes a 256-point staging checklist designed (in part) by an award-winning interior designer, and residential staging specialist. Your Realltor with checklist in hand, will go through your home in detail, then provide you with a summary of staging needs for improvement. There may be a lot more that you're missing than you realize; but for those clients who price their home as recommended and complete every task on the checklist, we have a nearly 100% success rate.

Once we've completed the needs for improvement brought to light by the checklist, we do virtual showings of your home in preparation for the launch of your live campaign. Not only does your agent evaluate your home, but every agent in the company does, and every staff member as well.

From trained marketing specialists to administrative assistants and everyone in between, we offer you comprehensive staging feedback before you ever get a showing. This way, you're sure to impress from the very first day on the market.

With Metrolina Estates, you'll never lose a buyer for a staging problem which could have been prevented.

 

 

Fine Photography

More than a thousand words

• Pictures are the foundation of your home's marketing


• Marketing photography is both an art and a science; it conveys much more than how your home "looks"


• Less than 10% of real estate agents use professional photographers, almost no one has graphic artist support on staff

Even more important than you think

Pictures tell the story of your home and they will set the stage for its purchase, sometimes months before the buyer ever sees it in person. Our photographers have mastered the art of capturing amazing scenes and our marketing staff understands the science of how to present those to the public. Anything less and your home becomes background noise while your neighbors get all the attention.

No matter how vast the exposure of your home, if the buyer doesn't "like" what they see, they will absolutely pass you over. And, the things which make buyers appreciate one kitchen over another, or one home in general; they are not always obvious.

Subconscious factors are at play when buyers view homes online and if your representative doesn't have a firm understanding of this, you'll end up with the agent's favorite pictures and not a strategic photographic message. The goal of any well designed photographic marketing strategy is to provide a realistic depiction of the property, without giving away all of its secrets. You need to impress online, to be better than your competitors, and to win the buyer's interest so you earn their time and thus, a viewing of your home. But you must save some surprises for the showing itself. Once they take the time to visit, just meeting their expectations is not enough to turn a showing into a contract; we must exceed them.

How Metrolina Estates is different

Metrolina Estates uses commercial photographers for most all of our client's homes. These are career professionals who have invested tens of thousands into world-class photography equipment. This investment yeilds results that no point-and-shoot Realtor can reproduce. They take dozens (if not hundreds) of pictures with multiple angles of every space or feature, and sometimes even perform several photo shoots to ensure optimal lighting. We even offer aerial photography when your estate property requires it for proper display.

Once delivered by the photographer, our in-house graphic artists optimize your photos for display online or in printed media, depending on the purpose. And finally, college-educated marketing experts choose how to arrange them, which angles to use and sometimes most important, which ones not to use. As much as possible, we also consider each specific website, it's limitations for display of pictures, and the demographics of that site's typical visitors.

 

 

Global Promotion

Creative, targeted, results oriented

• Today, 90% of home buyers shop for real estate online and start searching months before they ever speak to a Realtor^®
• Local marketing such as magazines and newspapers has virtually been eliminated as an effective means of selling real estate
• Affluent home buyers are most likely to be relocating from more than 500 miles away

Charlotte's most innovative marketing firm

Metrolina Estates is a seller-centric marketing firm. Our entire business model, from the ground up, is exclusively designed to sell your home.

Our Internet Advertising is second to none. We own more than a dozen top websites and blogs, manage multiple social media accounts with companies like Facebook, YouTube, & Twitter, and we syndicate your home's profile to the busiest marketplaces in the world. Literally reach millions of potential buyers in ways that no traditional, franchise-based real estate agent can offer.

In addition, we partner with each of the country's top real estate websites offering you exposure at a rate of up to 27 times that of a normal MLS listing. Websites like Realtor.com, Trulia, Zillow, Google, & Yahoo boast more than half of the overall real estate web traffic. These partnerships are expensive so almost no one can afford to offer more than one or two.

We've seen the impressive results of multiple national partnerships, first hand. To ensure that we find success with every seller we represent, Metrolina Estates will provide showcase marketing at each of the these sites and many more.

Anything less, it just isn't enough.

And then Luxury Real Estate, it has international appeal moreso than other typical properties. Metrolina Estates' partnerships also include many of the top sites around the world. Buyers from Europe, Asia, the Middle-East, and Australia will find your Estate in the places where they search most. Our property profiles are carefully translated by real people and our focus even shifts to ensure that we stress the needs and desires of the market we're in. No detail is missed.

 

 

Team Collaboration

None of us is as good as all of us

• The average real estate listing, including luxury listings, receives the attention of just one individual


• The average Metrolina Estates listing, from the least expensive to the most, receives the attention of at least 6 trained professionals, simutainously

Let's face it, we'd all like to be a jack of all trades but in the end, that ultimately makes us an expert at nothing. In real estate, homeowners ask their Realtor to be that jack of all trades and as much as we'd like to think of ourselves as experts everything required to sell a home, we're just not. None of us are.

When you choose Metrolina Estates, you are not choosing a lone agent, responsible for everything your listing requires for success. Unlike national franchise companies, we don't force your agent to pay for 100% of the advertising to sell your home either.

Instead, your home's marketing campaign is designed by college educated marketing experts, while professional photographers take your pictures, and Internet "geeks" place it online in the most strategic way possible. Many others are actually involved too but what all this means is that your Realtor is left to do what Realtors do best; work with other Realtors and negotiate the highegst price possible once the offers start coming in.